I’ve had the pleasure of working with legacy brands and agencies in both creative and strategic disciplines.
Centerfield
In 2023 Centerfield was looking to increase its brand recognition within the customer acquisition industry. I came onto the team to serve as the ad interim Director of Marketing, working closely with the Chief Marketing Officer and Head of Corporate Communications to publish thought leadership, craft award submissions, and unify marketing efforts for the retail, insurance, B2B, and residential services verticals of the business.
INTERACTIVE ADVERTISING BUREAU
The pandemic required IAB’s robust conference programming to go virtual. In May of 2021, I managed end-to-end editorial programming for IAB NewFronts and Podcast Upfront. Responsibilities included managing and executing the conference’s editorial programming, collaborating with internal stakeholders, as well as ensuring the final agenda for the seven conference days met the needs of sponsors, speakers and attendees. IAB also brought me on for the Fall Podcast Upfront 2021 Brand Disruption Summit to manage real-time conference communications.
AT&T HELLO LAB
In 2016 my team at Fullscreen launched an innovative content incubator for AT&T to engage Gen Z and Millennial audiences with the 140-year-old telecommunications brand. In four years we created 23 digital series and 15 short films - resulting in 567 million views, 231 million engagements, over 22,000 social posts and 11 awards. I could talk for days about this program, the many hats I wore, and the audience impact for the AT&T brand. In the meantime, you can read more about the program below.
FULLSCREEN
After four years of client-facing work, I was promoted to Director of Marketing for Fullscreen. The company was acquired by AT&T and needed to be integrated into its larger WarnerMedia business portfolio. As one of Fullscreen’s early employees who had been part of the company’s previous business pivots, I worked closely with executive leadership to facilitate the integration with WarnerMedia Ad Sales through press, strategic partnerships, events (online and IRL), thought leadership, and awards.
APEROL
To celebrate the introduction of Aperol—Italy’s #1 apertif—to the United States, my team at The Many launched a first-of-its-kind campaign: The Aperol Brunch Society. We wanted Aperol to “own” brunch, a meal long dominated by Bloody Marys and mimosas. No brand had a corner on the brunch market. Enter the Aperol Spritz.
We teamed up with Aperol to create an actual job: Chief Brunch Officer. Fans could apply for the summer gig on social media. The job’s main role? Brunch through all the hottest restaurants in their city, drink Aperol Spritz with their friends and… get paid for it.
Check out the case study below!
Freelance Clients
Press & Awards
There’s no ‘I’ in ‘team’ and successful brand campaigns stem from strong collaboration. The links and stories below represent content and campaigns that I played a critical role in creating during my 4+ years of working on the AT&T businness.